REPREVE is an awesome company that is taking used plastic bottles and recycling them into thread used by major brands!  When Freshcontent approached me to help visually represent this process in a bold and fresh way I gladly accepted.  Part of the challenge was that this piece was primarily for in-arena use and later could be used for broadcast, so the content had to be clear and impactful for arena viewers.  The piece came out great but also hopefully brings awareness to what this company is doing!